Find out why users cancel before you build the wrong fix.
A practical churn interview kit with a cancellation survey, 15-minute interview script, outreach emails, churn pattern finder, and retention-fix prioritizer.
Ask better questions
Stop collecting vague “too expensive” answers and uncover what users expected, tried, missed, and switched to.
Run fast interviews
Use a 15-minute script that keeps calls honest, focused, and free from accidental sales pressure.
Pick one fix
Turn interviews into churn buckets and rank fixes by revenue at risk, effort, and confidence.
Included files
- ✓ Cancellation survey template
- ✓ 15-minute churn interview script
- ✓ Recent cancellation and no-call email templates
- ✓ Churn bucket pattern finder
- ✓ Retention fix prioritizer CSV
- ✓ Implementation checklist
If one interview prevents one unnecessary feature build, the kit has paid for itself.
Buy on GumroadSecure checkout. ZIP delivery is attached in Gumroad; Stripe backup is available if needed.
Buyer fit
Best for founders with recent cancellations, low-volume B2B SaaS, micro-SaaS, or paid communities/tools where every churned user contains useful product evidence.
Free starter template
Not ready for the full kit? Start with the free cancellation survey template and upgrade when you need the interview and prioritization workflow.