Free calculator for freelancers

Should this client enquiry get a discovery call?

Score the lead on fit, budget, timeline, authority, scope clarity, and readiness. Stop guessing and start using a routing decision before your calendar becomes the filter.

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Service fit
Does this match work you actually want?

Budget fit
Can the stated range support the project?

Timeline fit
Is the deadline realistic?

Decision authority
Are you speaking to the person who can say yes?

Scope clarity
Are goals, deliverables, and constraints clear?

Readiness
Are they ready to move now?

Scope risk flag: unlimited revisions, unclear owner, “quick/easy” language, unpaid strategy requests, or moving deadline.

Routing rules

Hot, 9–12: send a booking link, plus one detail from the intake answer.
Warm, 6–8: ask one clarifying question before offering a call.
Cold, 0–5: decline politely, send a resource, or offer a paid audit.
Risk flag: set boundaries before any call, even if the numeric score is high.

Copy the scoring model into Google Sheets

Total Score: =SUM(B2:G2) Tier: =IF(H2="Yes","Risk",IF(I2>=9,"Hot",IF(I2>=6,"Warm","Cold"))) Next Action: =SWITCH(J2,"Hot","Send booking link","Warm","Ask one clarifying question","Risk","Set boundaries before call","Cold","Send polite decline or resource")

Want the ready-to-use version?

The €4.50 Freelance Lead Scoring Spreadsheet Kit includes the CSV, formulas, scoring rules, intake questions, example leads, and reply scripts so you can install this workflow without rebuilding it from scratch.

View the spreadsheet kit Read the spreadsheet guide

Should this client enquiry get a discovery call?

Stop calculating leads manually.

Routing rules

Copy the scoring model into Google Sheets

Want the ready-to-use version?